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Social networks: The scourge of our time

Social networks: The scourge of our time

Brain

Today I want to talk about the scourge of our time – social networks. Thanks to their ability to adapt to the interests, temperament and social background of a particular person, they absorb us completely. How does this happen?
The human brain, like the body during physical exercise, consumes enormous amounts of energy during intense work. The body, guided by economy, tries to avoid such expenses, giving signals not to do so. A person does not want to dig a hole, just as he does not want to think much about the task. However, if we overcome ourselves, significant changes occur: muscles grow if we dig a hole, and the brain forms new neural connections when solving problems.

The process of forming new neural connections is called synaptogenesis. This involves the formation of synapses—contacts between neurons through which they transmit signals. Both processes are very energy intensive. How does a person manage to overcome himself? What motivates him?
The hormone oxytocin!

Oxytocin

Oxytocin, known as the “love hormone,” plays a key role in reducing stress and increasing feelings of satisfaction. In a physiological sense, it is not addictive like drugs or alcohol. However, in a psychological sense, we can talk about a tendency to behavior that stimulates its repeated release. People seek situations that evoke happiness, love, or affection, such as hugging, kissing, social interactions, or social activities. Of course, oxytocin is released when a hole is dug or a schoolboy has learned a poem.
However, oxytocin is also released when scrolling through social media. We don’t have to exert any effort, but oxytocin is still released. There is no counter force. That’s why social media is so dangerous and captivates us so much.

Clip thinking

Clip thinking is a term that describes the style of information perception characteristic of modern digital society. It is characterized by fragmentation and superficiality of perception, as well as a low ability for long-term concentration. Main aspects of clip thinking:

Fragmentation of information: People consume information in small, short fragments, often without connecting them into a single whole. Examples include short YouTube videos, social media posts, and news headlines.
Low ability to concentrate: Moving from one piece of information to another reduces the ability to concentrate for a long time, making it difficult to comprehend in-depth.
Fast Information Processing: Clip thinking requires rapid processing of information, which can lead to superficial understanding of complex topics.
Impact of technology: The Internet, social networks and digital devices enhance clip thinking. Constantly updating news feeds and notifications on smartphones contribute to a constant shift in attention.
Critical Thinking: Decreased ability to concentrate and analyze deeply can negatively impact critical thinking and informed decision making.

Scientific research shows that clip thinking has both positive and negative consequences. On the one hand, people quickly adapt to changing conditions and quickly process information. On the other hand, superficial perception of information can lead to insufficient understanding of complex topics and a decrease in the ability to solve problems.
And, of course, for a full life without understanding complex topics, artificial intelligence comes to our aid. We may be witnessing the birth of a new biological species of humans. Whether this is good or bad, life will tell.

Here. It hurt – he spoke out. Got a dose of oxytocin.

I want to share with you the amazing story of how our team is building the future.

I want to share with you the amazing story of how our team is building the future.

Our team has been working on significant and exciting projects related to sustainable development in the fields of business, economics and law for many years. We realized that it was time to become more proactive in self-sufficiency. For this purpose, we created a public organization, a consumer cooperative. We began to fill it with goods and services and were faced with a shortage of IT specialists. What to do? The solution came naturally – we decided to independently develop the software we needed. However, it soon became clear that we needed reliable hosting for our products. We quickly created it, but encountered unexpected problems: bombings and blackouts threatened the stability of our projects.

But we didn’t give up and found a solution – we installed solar panels and batteries. We expected them to be a backup power source, but the result exceeded expectations. Solar panels and batteries became the main source of power, and the state power grid became a backup. For three months now, our hosting has been running entirely on solar energy. On rare cloudy days, we need very little power from the network, which completely covers our needs.

At the time of writing, our hosting hosts more than a dozen virtual machines, over 20 websites and online stores. We invite you to join our team and post your information with us.

We are ready to implement projects of any complexity: from standard websites and online stores to unique web applications created specifically for your needs. We develop software for web architecture so that your ideas become reality.

Join us on our journey to a sustainable future!

Science Facts About the Benefits of a Landscape Screen

Science Facts About the Benefits of a Landscape Screen

Welcome to the exciting world of traditional screen orientation! Let’s look at this issue from a scientific point of view and find out why a horizontal screen may be the ideal choice for many of us.

Ergonomics: Research shows that horizontal screen orientation is generally more comfortable for human vision and can reduce eye strain and fatigue. This is because the eyes are naturally oriented horizontally, so viewing content on a standard screen can be more natural and comfortable.

Peripheral Vision: Human peripheral vision is better developed horizontally than vertically. This is due to the anatomical structure of the eye and the distribution of cones and rods on the retina. A horizontal screen layout better suits this aspect of vision, allowing the viewer to take in a larger area of the screen without having to move their head or eyes.

Vision ergonomics: Viewing content on a horizontal screen can reduce eye fatigue and neck strain. When viewing horizontally, the eyes naturally move from side to side, which is more relaxing and less tiring for the eye muscles than when moving vertically.

User Preferences: User interface and usability experiments show that most people prefer a horizontal screen layout for watching videos, working with documents, and playing games. This preference is based on both physical comfort and efficiency in processing visual information.

Video Format: Most video is shot and intended to be viewed in a landscape orientation, which matches the format of human vision and the natural field of view that covers more horizontal space.

Thus, scientific facts confirm the benefits of traditional orientation. This is not just a preference, but an informed decision based on ergonomics, cognitive aspects and communication. Let’s welcome traditional orientation as a symbol of convenience, efficiency and better perception of information! And say no to those people who promote the idea of using a screen in a non-natural way.

Computer network. How to understand this phenomenon in 5 minutes.

Computer network. How to understand this phenomenon in 5 minutes.

Personally, I could not understand the essence of the phenomenon for a very long time due to the lack of a description in an understandable language for ordinary citizens. But when I figured it out, I realized that I could explain it “on the fly” for people who come across computer network terms in everyday life and don’t understand what they’re talking about.

Watch your fingers.

Device IP address. The essence is a network device that can receive and transmit information. An analogy is an object that wants to receive and send parcels.

Protocol. Method of transmitting information. Parcels can be sent by sea, plane, car, pipeline. Those. use different protocols.

Learn more about protocols. For example, the common IP protocol. This means by sea. The ship with the parcel must arrive at one of the destination ports. The addressee has 65535 ports. When the addressee receives (or does not receive) the parcel, the ship will sail with a response to the sending IP address to the port from which it carried the parcel, with information whether the addressee received the parcel or not.

The UDP protocol is all the same, but the ship does not sail back.

Parcels refused by the recipient are thrown into the sea.

Each of the protocols is a whole and fascinating world. But this article is not about that.

That’s the whole point. You just need to use analogies to understand what is said here. And then you can improve in this direction ad infinitum. I hope I have given the key to understanding computer networks.

The Magic of After Effects: How We Created a Responsive Social Media Ad

The Magic of After Effects: How We Created a Responsive Social Media Ad

In the era of digital marketing, when content is the real king, visuals act as a kind of nobility that adds sparkle and splendor. We’re excited to present you with our latest creative feat: a short commercial brought to life using Adobe After Effects. The magic of this work lies not only in its aesthetics, but also in its flexibility: the layout we created allows you to easily change elements, making it an ideal tool for marketing on social networks and beyond.

Creative Process: We started with a blank canvas in After Effects, knowing we wanted to create something special. Step by step, we built a composition that would attract attention and at the same time communicate about your brand or product. Colors, text, images – every element was carefully chosen and animated to suit our clients’ needs.

Adaptability: The video was based on adaptability. What does it mean? You can easily insert your images, edit text, update prices or special offers. It’s not just a video, it’s a template that can be personalized to suit your unique marketing campaign.

For Social Media and Beyond: We live in a social media world where each platform has its own requirements for content format and style. Our promotional video was designed to be easily adaptable not only for Facebook or Instagram, but also for YouTube, TikTok, as well as for your email newsletters or even offline displays.

This video is the result of creative vision and technical expertise. It is designed to improve your marketing strategy and increase brand awareness. We offer you not just content, but a powerful tool that will help your business stand out from the crowd. Welcome to a world where your message knows no boundaries and your brand gets the attention it deserves.

If you’re ready to breathe new life into your advertising campaign and turn every message into a visual journey for your audience, contact us. Let’s create something incredible together!

Light at the end of the tunnel: How a wedding video became a bright spot in dark times

Light at the end of the tunnel: How a wedding video became a bright spot in dark times

Times may be uncertain, but the human ability to find joy even in the most difficult circumstances remains unchanged. After the quarantine that shook the world and the disasters brought by the war, our lives continue with unwavering stability. People still fall in love, start families and dream about the future. And yes, weddings are still a celebration of love, an event worthy of eternal memory. But what is a wedding without a captivating video?

I recently had the opportunity to work on a special project – a wedding video that became a source of light for a couple during these dark times. We started in the morning with some posed shots, capturing the bride and groom getting ready for their big day. The moment of painting, sincere congratulations to loved ones, and of course, a walk through picturesque places for photos and videos that will become valuable memories.

That day there was everything in the restaurant: dancing, entertainment, laughter and fun, and we managed to catch all this through the camera lens. But the peculiarity of this project was not only the art of filming, but also the post-production.

With filming requests becoming rare, I poured my heart and soul into editing this video. It took a lot of time, at least five full working days, to achieve perfection in every frame. Where there was music, I tried to use the original tracks to replace the sound captured on camera, thereby creating the perfect sound background.

The final video was long, but it was rich and dynamic, reflecting the true essence of the wedding celebration. We invite you to join us to watch this captivating video and take a moment to experience a love story that burns bright despite the darkness around.

Need quality video content? Contact me – we will create a story that will live forever. Enjoy your viewing and see you again on the pages of our blog.

Watch the video, illustration for this article – the same couple whose love conquers darkness.

I wish you light and love

Humor is good!

Humor is good!

Welcome to our blog! If you are looking for a unique and memorable way to wish your loved one a happy birthday, then we have a great idea for you. We want to share with you a funny and original congratulation, which will not only be a pleasant surprise for the birthday boy, but will also give a lot of fun emotions to all participants of the holiday.

Our customer approached the matter creatively: a script was developed that included the participation of close friends as actors. For filming, a studio with chromakey was rented – a green background that allows you to create the effect of presence in any environment, be it the beach of a tropical island or, as in our case, a news studio.

The filming process took place in a relaxed and joyful atmosphere – the participants not only worked on creating the video, but also enjoyed communication and fun during the filming process. After a day of editing, which turned the raw material into a finished video, the video was ready.

We are proud to present you the result of our efforts – a humorous birthday greeting that has already delighted the customer and will, no doubt, delight the birthday boy and his guests. Click on the video below to plunge into this charge of positivity and be inspired by an idea for your next congratulations.

Enjoy watching, and don’t forget to share your impressions in the comments!

Don’t miss the chance to add a little humor and originality to your congratulations. If you liked this idea and want to create something similar, contact us! We will help bring your wildest ideas to life. Good luck and success to you in your creativity and organization of unforgettable holidays!

Promotional video for an art studio

Promotional video for an art studio

Greetings, my dear potential customers.

I present for your consideration a promotional video that was recently ordered for me. This is an art studio that invites adults and children. Filming took place over an hour with one camera. Plus another hour the next day. The installation was done in one day. The customer insisted that the video include his photographs taken earlier on his phone. Today I estimate this amount of work at 2000 UAH. Enjoy watching.

Order advertising.. Do not order advertising…

Order advertising.. Do not order advertising…

Luxury video doesn’t stop there! Forward and only forward!

Video advertising has long become the norm of our life. We see it everywhere: on TV, on the Internet, in transport, on buildings and billboards. This type of advertising allows you to promote a product or simply introduce a brand.

Today the whole world is filled with advertising. This actively developing industry leaves no chance for a novice manufacturer to make a name for itself, or for a merchant to sell a product without ordering advertising. Of course, in the end, the buyer has to pay for everything. But such is the world, such are the people. They need a beautiful wrapper, otherwise they won’t buy it. Of course, they don’t think about the fact that the wrapper also costs money and are happy to overpay for it.

Unfortunately, Lux Video does not provide cheap advertising platforms. But to accommodate entrepreneurs, we can create an advertising video for any platform in any format. There is the necessary equipment and desire. A fair price is charged for the work. It is calculated as follows: labor hours + direct costs. If the customer understands everything about direct costs, then regarding labor hours questions may arise: how much does an hour cost, how many hours does it take to make a video?

I will say this, having a wealth of experience, at the stage of setting the task you can immediately estimate the amount of time required to produce an advertising video.

Here’s an example. It took 10 hours of work to make this video. This included: concept development, installation of four videos with different layouts for different sites, edits based on the customer’s comments. And no more direct costs. Of course, the video was not ready in one day – everything lasted for a week. But we consider work, not waiting for technical specifications and approvals.

Test review of lawn mowers Grunhelm EM-6118B and Makita ELM3320

Test review of lawn mowers Grunhelm EM-6118B and Makita ELM3320

You would like to buy a lawn mower. How to choose? Should I buy the cheapest one or the brand name? For the test, we took two of the most budget-friendly lawn mowers: Grunhelm and Makita.

One 2000 UAH. the other is 3500. What is the difference, is it really just an overpayment for the brand? Let me note right away that I bought a Makita ELM3320 for my home.

And this is not because I don’t mind the money. It just seemed to me that the Grunhelm EM-6118B is a flimsy toy. Although quite powerful. Makita, on the contrary, has shown itself to be a machine that will work. And this is not counting the pleasant additional goodies with which it is stuffed.

In conclusion, I want to say that after these shootings, to date, I have already mowed my plot of a couple of hundred square meters for her 6 times. No problems, no complaints, everything is clear, pleasant and convenient.

See the video for more details. Enjoy watching